The Crayola brand essence clearly defines what Crayola means in the minds of our consumers, our customers, our suppliers, and ourselves.

We believe that "What if?" is the greatest question in the world, a question that makes the impossible permissible. It's also a question that helps Crayolians think more like kids - our #1 consumer.



We believe that for a life to be filled with knowledge, wisdom and accomplishment, it must be filled with wonder, adventure and daydreams. Before children can learn to think for themselves they must first be free to express what they're thinking. We believe in unleashing, nurturing and celebrating the colorful originality in every child.

We give kids an invitation that ignites, colors that inspire, and tools that transform original thoughts into visible form. We give colorful wings to the invisible things that grow in the hearts of children. Because we believe that creatively alive kids grow into inspired adults.