Crayola Brand


Whether it's providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creatively alive children who we believe will grow to be inspired, original adults.

Our company has inspired artistic creativity in children for more than 100 years - since the first box of Crayola crayons rolled off the assembly line in 1903.  The company began when cousins Edwin Binney and C. Harold Smith took over Edwin's father's pigment business in 1885.  Early products included red oxide pigment used as barn paint and carbon black used in car tires.

After noticing a need for safe, high quality, affordable wax crayons, in 1903, Crayola produced the first box of eight crayons and sold them for 5 cents.

Since then, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys that give kids the power to express all that inspires them as they explore, discover, play, pretend, and dream. 

In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played a significant role in Hallmark’s personal development strategies.  

The company carried the name of its founders, Binney & Smith, until 2007 when we changed our name to Crayola to reflect our No. 1 brand.

Crayola has called Lehigh Valley, Pennsylvania, its home since the turn of the century. Today, the company's world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of the First Crayola Experience™, our interactive brand attraction where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons.


Corporate Headquarters
1100 Church Lane
Easton, Pennsylvania 18044-0431
Phone: (610) 253-6271
Fax: (610) 250-5768
Driving Directions

Web Addresses

Manufacturing Facilities
Easton, Pennsylvania
Bethlehem, Pennsylvania
Mexico City, Mexico

International Sales and Marketing Facilities

2012 Employment

Crayola Officers
Mike Perry, President and Chief Executive Officer
Smith Holland, Chief Financial Officer and Executive Vice President, Global Information & Finance Solutions
Michelle Powers, Executive Vice President, Human Resources & Administration
Peter S. Ruggiero, Executive Vice President, Global Operations
Chuck Linden, Executive Vice President, Global Expansion
Kip Olmstead,
Executive Vice President, Global Marketing & Product Development
Rick Stringer, Vice President, U.S. Sales