What is your marketing and distribution strategy?

Crayola is the manufacturer of high quality creative experience products and fine artist materials, marketed primarily under the Crayola and Silly Putty brand names. Our business is diversified in order to broaden our consumer base to encompass various age groups. Our business is divided into three major categories:

1.Products sold to retail stores through traditional distribution chains.

2.Products sold to schools, educational distributors, office supply retailers and specialty markets.

3.Products sold overseas through our international division.

Each of our three major divisions develops strategies for approaching a certain market based on the target user or purchaser, where the product is sold and the location of the product in the retail store.

We are sorry to disappoint you, however, we are unable to provide specific information regarding our marketing strategies and advertising practices due to its proprietary nature. Additional media and marketing information can be found by visiting the Press Center at Crayola.com.