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Think like an advertiser and come up with new names to replace familiar ones.
Ask students to generate a list of names of something familiar, such as car models and makes, clothing, shampoo, toys, or food. Where do these names come from? Discuss ideas about why manufacturers chose to name their products with these names. Challenge students to investigate how some of these names were chosen. Share strategies for selling products based on a name or image.
Organize small groups. Invite each group to think of new names for some of the products they have listed.
Use Crayola® Metallic FX Crayons to make a two-column chart on construction paper to record your own new names for familiar products. Write familiar product names in Crayola Metallic Colored Pencil in the left column under the heading Old Name. To the right of each old name write your new and improved product name in Crayola Gel Markers in a New Name column. Make the new name appealing and write it in a way that will catch the eye.
With classmates, students do a survey to find out which five products students in your class would most like to buy based on their new names. Tally and analyze the results.
Students work in small groups to discuss factors made the most popular new products so appealing. As a result of the discussion, students write a list of "guidelines" for naming a new product.
Each group shares their guidelines. A whole class discuss follows focused on the most effective guidelines from each group.
Explore how Lane Smith’s illustrations contribute to the mood created by the words of Jon Scieszka in their book, The Ma
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