Add To Favorites
Think like an advertiser and come up with new names to replace familiar ones.
Ask students to generate a list of names of something familiar, such as car models and makes, clothing, shampoo, toys, or food. Where do these names come from? Discuss ideas about why manufacturers chose to name their products with these names. Challenge students to investigate how some of these names were chosen. Share strategies for selling products based on a name or image.
Organize small groups. Invite each group to think of new names for some of the products they have listed.
Use Crayola® Metallic FX Crayons to make a two-column chart on construction paper to record your own new names for familiar products. Write familiar product names in Crayola Metallic Colored Pencil in the left column under the heading Old Name. To the right of each old name write your new and improved product name in Crayola Gel Markers in a New Name column. Make the new name appealing and write it in a way that will catch the eye.
With classmates, students do a survey to find out which five products students in your class would most like to buy based on their new names. Tally and analyze the results.
Students work in small groups to discuss factors made the most popular new products so appealing. As a result of the discussion, students write a list of "guidelines" for naming a new product.
Each group shares their guidelines. A whole class discuss follows focused on the most effective guidelines from each group.
Explore how Lane Smith’s illustrations contribute to the mood created by the words of Jon Scieszka in their book, The Ma
Add To Favorites
Use Crayola® MiniStampers and Markers to create patterned designs similar to traditional Ashanti Adinkra cloth.
Display the 7 principles of Kwanzaa in a one-of-a-kind accordion window book.
Picasso’s art career spanned many decades and included a variety of styles and influences. Create a portrait collage ins
People around the world give thanks for their food. Celebrate a harvest of pineapples, pumpkins, or pomegranates-and sho
Use ordinary wooden clothespins to create original versions of Guatemalan worry dolls. These minipeople hold important p
Feed teens’ appetite for popular music with this lesson inspired by songs that reflect the times in which they were writ
Engage your students in deep understanding of ratio & proportion without them even knowing! Use the children’s book “Chu