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How could plastic stop lying around in landfills and instead become fuel we need to heat our homes and run our cars? Create an ad convincing others to turn their used markers into clean fuel!
Share information with students about plastic pollution using books like “Recycle!” by Gail Gibbons. Discuss the innovative solution of converting plastic into energy. Schools can now turn their used markers into clean energy and keep that plastic out of landfills.
This is a new program and in order for people to know about it, students can spread the word. They can build communication skills while using visuals and pizzazz-y language to attract others’ attention. Talk about how advertising can persuade people to do something. Examine some print ads with students and discuss how advertisers use both words and visuals to communicate a message. Brainstorm possible headlines (Why Waste Plastic? ColorCycle It Instead! Join the ColorCycle Crew!) Discuss various advertising techniques such as clever wording, data, examples, quotes from experts or “others like you” and benefits statements.
Encourage students to analyze the ads that have the greatest visual appeal. What attracts them to each ad? Where do their eyes go first? What is appealing about the use of color or layout? Are there strong contrasts between lights and darks?
Invite students to design print ads or posters that will persuade other students. Each ad should include a headline, a visual, and information about “how to” participate in the ColorCycle program. Students may find it helpful to create parts of the ad on separate pieces of paper and then move them about until they are satisfied with the layout. Then they can glue the pieces to a background paper or poster board.
This powerful diorama pays tribute to Dr. Martin Luther King, Jr. Celebrate his historic civil rights speech on the step
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