Can you believe the 64 box has been bringing smiles to faces for 50 years? Join us in celebrating the start of another great 50! Click here for more ways to celebrate.

Meet the 2008 Kids' Choice Colors!

What does COLOR mean to you?
20,000 kids told us! Now their eight favorites are available in the 50th anniversary 64 box—introducing the 2008 Kids' Choice Colors! Look for them in specially marked boxes of 64ct. Crayons, new 64ct. Colored Pencils, and new 64ct. Markers!

Awesome - Kids feel great about doing well in school Giving Tree - Kids want to help protect the planet Famous - Kids believe that anyone can be a celebrity Fun in the Sun - Outdoor activities are fun for kids Best Friends - Kids love having fun with their parents; their best friends Super Happy - Kids want everyone's dreams to come true Happy Ever After - Kids want everyone's story to be a happy one Bear Hug - Kids want their homes to feel like a warm, cozy bear hug