Crayola® Color of Courage

What's the Color of Courage?

Colors can tell us a lot about people. A loyal friend is "true blue." Happy people are often "tickled pink." Others can be "green" with envy or "seeing red" when angry. But what color would describe someone who is courageous?

We've been inspired to find out by a very special group of people — the courageous kids being treated at St. Jude Children's Research Hospital®. These kids are fighting battles with serious illnesses every day. Now St. Jude can use your help.

That's why Crayola is asking you to tell us: What is the color of courage? By helping us decide, you will be celebrating the spirit of the brave kids at St. Jude. Just choose the color below that looks most like courage to you.

The new Color of Courage will be included in 64-count boxes of Crayola crayons, markers, and colored pencils. A donation will be made by Crayola to St. Jude for every Color of Courage package sold, and what makes this event so special is that the new Color of Courage will be decided by kids, for the kids of St. Jude.

The results of our survey will be announced next year.

Kids' Choice Colors

Crayola has begun a very cool program called Kids' Choice Colors™. Every year kids will be asked to choose eight great new colors to be included in 64-count boxes of our crayons, markers and colored pencils.

A special ninth color— the Color of Courage—will be named next year to benefit kids with cancer and other serious illnesses at St. Jude Children's Research Hospital®. A donation will be made to St. Jude by Crayola for every Color of Courage package sold.

St. Jude Children's Research Hospital

Since 1962, St. Jude Children's Research Hospital has been finding cures and saving children with cancer and other childhood catastrophic diseases.

For more information about St. Jude, please visit www.stjude.org.