As we deepen our commitment to sustainability, we're researching what programs will make the most significant impact and help us advance our sustainability goals, like our commitment to significantly reduce emissions from our business operations by 2030.
We have already taken several steps to make our products and operations more sustainable by focusing our efforts on renewable energy and packaging initiatives.
- Renewable Energy: The 20-acre solar farm on our Crayola campus in Pennsylvania provides the electricity to make 1 billion crayons, 700 million markers a year, and 120 million jars of paint.
- Plastics Reduction: In the last 10 years, we've redesigned our broad line markers to save an estimated 2 million pounds of plastic versus its previous design.
- Packaging: We make our marker Classpack packaging with 100% recycled cardboard. Starting in 2023, this packaging, along with crayon sleeves, will be made with natural cardboard instead of bleached cardboard, which will reduce C02e emissions by an estimated 100 metric tons per year.
- Carbon Footprint: Crayola, through our parent company Hallmark, joined the Science Based Target initiative, a collaboration of global nonprofit organizations, businesses, and world governments that set goals to limit global warming to not exceed 1.5°C. To achieve this, participating organizations will need to reduce carbon emissions significantly by 2030. Crayola sources raw materials locally and manufactures many crayons and markers close to where they are used, which helps reduce the carbon footprint. In fact, Crayola has reduced CO2e emissions from our company-owned facilities' direct and indirect energy sources by 82% since 2019, with investments in renewable energy, as well as efficiencies in our US manufacturing process. (Direct energy includes the gasoline, oil, natural gas, etc. used while indirect emissions are created when the energy is produced but not where it is used.)
- Reforestation: Most Crayola colored pencils are made from wood that is reforested in an 8,288 hectare pine farm in Brazil. Each year 300,000 seedlings are planted to restore the forest.
For more information on Crayola sustainability efforts, check Crayola's Sustainability Page.
