Crayola Desired Culture
Obsessed With Consumer Needs
- Be passionate about meeting consumer needs
- Constantly ask: What are the implications for the consumer?
- Take the initiative to learn about our consumers and competitors
- Make decisions based on insights about the consumer
- Proudly represent our brands when talking to others
- Remind each other about the importance of the consumer
Biased For Action
- Be impatient and unsatisfied with the status quo
- Move faster internally than the external world
- Develop and implement impactful solutions
- Exploit ideas and opportunities quickly
- Take ownership and accountability for action and results
- Act, learn, and make changes as needed
Respectful Of People And Ideas
- Respect and value the diversity of people and their ideas
- Trust others - assume positive intent
- Act with honesty and integrity
- Uphold your commitments
- Honestly and constructively tell people how they are doing
- Make the communities in which we work and live better places
Innovative And Risk-Oriented
- Encourage innovation from everyone and in everything we do
- Generate and share creative ideas
- Experiment, experiment, experiment
- Create positive change that allows us to improve
- Take enough chances that you sometimes fail
- Be informed and take intelligent risks
Think And Act Like Winners
- Approach every task with a competitive spirit to win in the marketplace
- Hate to lose
- Deliver exceptional business and financial results to be the marketplace leader
- Look for ways to win, not excuses for failing
- Continually build your skills and capabilities
- Be proud of others' successes
- Have some fun everyday!
Collaborative And Team-Based
- Proactively engage those outside your work area
- Seek the opinions and feedback of others
- Share knowledge to help others succeed
- Communicate, communicate, communicate
- Work with others to achieve business results
- Be inclusive
