How do you select the names of the crayon colors?

Most of our color names are taken from a book called "Color: Universal Language and Dictionary of Names," which was published by the U.S. Bureau of Standards. We use this reference guide because everyone sees and expresses color differently. Using the Universal dictionary as a base, we can refer to a standard color system and color names. Many crayon names are also borrowed from traditional artists' paints. In addition, we have asked consumers, through various promotions, to help name crayon colors. To learn about any future color naming opportunities, please register to receive our newsletter at Crayola's newsletter signup page.