In just a few quick steps, customize your own Stuffed Animal. It's easy and fun!
The Crayola Services offer features and content for both parents, teachers, teens and children, and we may collect information differently for each. We generally collect information from parents, teens and teachers so that we may communicate directly with them about Crayola and the Crayola Services, including physical address, email and other personal information. We generally do not collect personal information from children, and allow them to register with us using non-personal information so that we may store their preferences, such as artwork preferences, when using our Services.
Information we collect from children
Information we collect from adults and teens
Most of the content on Crayola.com and other Crayola Services is available to all visitors without the requirement of disclosing any personal information. Some features of the Crayola Services may require or encourage you to register with a Crayola Service to obtain access to certain features or benefits. When you register or create an account, we may ask you for personal information such as name, email, physical address, phone number, basic information about your children (such as first name, gender and birthday) and other demographic information. We may also collect personal information when you make a purchase, download apps, opt in to a newsletter or mailing list, or enter a contest or sweepstakes. If you make a purchase, we may collect credit card information, and billing and shipping addresses. We may also obtain customer lists, demographic and other information about you from third parties that we may combine with information we have collected.
We also use technology to collect certain information automatically, like your Internet Protocol ("IP") address (which is the automatic number assigned to your computer by your Internet service provider when you surf the Web, or unique device identifier ("UDID"), international mobile equipment identity ("IMEI"), mobile equipment identifier ("MEID") or media access control "MAC") address; computer operating system (e.g., Microsoft Windows, Mac OS); your browser (e.g., Internet Explorer, Firefox); websites visited before or after you visit our Site; pages viewed and activities at our Site; and advertisements shown or clicked on. Read more about our Collection of information through web or mobile technologies
What we do with the information we collect
We use the personal information we collect for the purposes indicated at the time it is provided. For instance, we use registration information to personalize the Crayola Services for you, and allow you to access certain content or activities. If you entered a contest, we may use your information to contact you about the contest. If you purchase a product, we use the information to fulfill your order. If you sign up for a newsletter, we will use the information to send you the newsletter.
We may combine all information we have collected to better understand your needs, improve our products and services, manage content and advertising, send you offers and information (with your permission see When we will use your information to contact you), make product recommendations, maintain site security, protect intellectual property, measure the effectiveness of our services, understand the needs and preferences of our customers and better serve you. We may offer parents the opportunity to manage their children’s registration and activities, and to receive reports, messages and product recommendations related to their children’s interactions with our Sites or Apps. We may also share your information with our parent and subsidiary companies to gain a better understanding of our consumers.
When we will use your information to contact you
If you sign up to receive newsletters, we will send you email newsletters, and other information from Crayola about its products and services. If you wish to stop receiving newsletters or other email from Crayola, you may follow the unsubscribe link in our email, or you may change your contact settings, either online or by contacting us. To change your contact preferences, online, login to your account and visit the www.crayola.com/support page, or Contact us.
Without your express consent, we will not share your email address with third parties for their marketing purposes.
If you make a purchase, or share your postal address, we may use your address to send you postal mail, such as catalogs, and we may share your physical mailing address (but not your e-mail address) with carefully selected companies whose products or services may interest you.
Information we share with third parties
Crayola uses third party vendors to assist us with the delivery and marketing of the Crayola Services, such as web providers, contest administrators, email providers and credit card processors and we may share information with them for these purposes. These third parties are not allowed to use this information for any purpose except providing these services on behalf of Crayola.
If Crayola believes that anyone’s use of the Crayola Services may damage us, our Services, or any person or property, we may disclose relevant personal information to prevent such harm. In that case, we might try to identify the wrongdoer, contact them, contact legal authorities, or bring legal action against them. We may also disclose personal information if we believe that the disclosure is required by law, or in response to a legal request.
Crayola does not share email addresses with third parties for their own marketing purposes without your express consent.
We may also share your information with our parent and subsidiary companies to gain a better understanding of our consumers.
Crayola Apps and App Stores
Crayola’s Apps currently do not collect or transmit personal information. They may collect and transmit information regarding usage patterns of the App to help Crayola improve its apps and understand usage patterns.
Lights Camera Color
Crayola provides coloring activities, such as "Lights Camera Color" that allow users, including children, to upload photos, which are turned into coloring pages. The photos uploaded to the Crayola Services are used only for the purpose of creating a coloring page for the user, and are deleted from Crayola’s servers after processing the image you requested.
Security Measures we take to safeguard personal information
We and our agents and affiliates use Secure Socket Layer (SSL) technology to protect credit card data during transmission to our Sites, and adopt internal procedures to safeguard this information in our systems. We require our service providers and vendors to adhere to industry-accepted best practices to safeguard personal information they handle. However, no method is 100% secure. While we strive to protect your information through commercially reasonable means, we cannot guarantee it’s absolute security When you create a password and log-in name, we recommend that you combine letters and numbers that will be difficult for others to duplicate or guess. It is important for you to protect against unauthorized access to your personal information and to your computer. Be sure to sign off when finished, especially when using a shared computer.
Your California privacy rights
We do not share information that we collect through the Crayola Services with third parties for the third party’s direct marketing purposes.
Under California Civil Code §1798.83, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please contact us at the address below. We will respond to you within 30 days of receiving such a request.
Some web browsers may transmit "do-not-track" signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.
1100 Church Lane
P.O. Box 431
Easton, PA 18044.
You may also email us at supportcrayola.com or call us at 1-800-CRAYOLA.
Visiting Our Services From Outside The United States
Crayola LLC is based in Easton, PA in the United States of America. If you are visiting the Crayola Services from outside the United States, please be aware that your information may be transferred to, processed, and stored in the United States and other countries around the world. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using the Crayola Services or providing us with any information through the Crayola Services, you consent to the transfer, processing and storage of your information in the United States and other countries around the world.
Links to Third Party Sites, Services, and Content
Collection of information through web or mobile technologies
Crayola and its agents or service providers or business partners may receive and store certain information automatically when you visit our Sites, use an online service or download or use a mobile App. This may include information on your browser type and operating system, the pages that you view, referring sites (sites you visited before you came to our site and sites you go to after you visit our site), IP addresses, or unique device identifiers associated with mobile devices, smart phones, etc. This information allows us to count the total number of "hits" on our Sites or installation and frequency of use of our Apps.
We collect certain information using technology, like cookies and pixel tags. We may also use "Flash" cookies in connection with some games or other content to store game and activity progress for the Flash player or to store bandwidth information for the performance of the Flash player. The information stored in any Flash cookie deployed on this Site does not include your name.
Find out more about these technologies and how you can control their use below.
A "cookie" is a small file that does not contain personally identifiable information and is saved on your computer or mobile device. Cookies help improve your user experience, and allow us to analyze our Sites and Apps and manage our advertising.
You can set your computer to warn you each time a cookie is being sent or turn off all cookies (except Flash cookies - see below) through your Internet browser (e.g., Internet Explorer Firefox or Safari). Check your browser’s Help menu or your built-in mobile device settings to find out how. Some mobile devices store cookies not only in areas connected to the browser, but also in areas that are app-specific so these cookies cannot be controlled by the browser settings. Check your app settings options on your mobile device to find out how to manage or delete cookies that may be stored in these other areas.
Please note that if you do not accept cookies, some features or activities may not be available to you.
Flash cookies, also known as local shared objects ("LSOs"), are built for use with Adobe® Flash® Player. LSOs act like cookies in that they store information to provide you with a more customized experience, but LSOs can store complex data that cookies cannot, and LSOs are not deleted or rejected if you set your browser to delete or reject cookies. The information stored in any LSO deployed by our Sites do not include your name. Although browser settings will not allow you to manage LSOs, you may be able to manage them in other ways. To find out more about how to manage or delete LSOs, visit http://www.adobe.com/products/flashplayer/articles/lso/
Web Beacons, Pixel tags or clear GIFs
We also use other technology, called web beacons, pixel tags or clear GIFs, to provide us with other important anonymous information, such as when an e-mail has been opened. Companies that advertise on our Sites may also place web beacons in their ads to help develop statistics on the effectiveness of advertising at our Sites. We do not control web beacons in third party ads.
For some Apps or services, we or our third party service and content providers and analytics companies may collect location information, including location information provided either by a mobile device interacting with one of our Apps or associated with your IP address or WiFi network. These features might enable you to engage in activities like find a nearby store or play certain games, for example. You can generally limit or prohibit the collection of location information by using the built-in settings on your mobile device. You will typically be notified if the App or service collects location information and given a chance to agree. We do not permit collection of precise location information (actual address) in mobile Apps without your consent. Child-directed Apps do not collect precise location information.
Website and Mobile App Analytics
We support the cross-industry Self-Regulatory Program for Online Behavioral Advertising as managed by the Digital Advertising Alliance. As part of this service, our online advertisements and Web sites may be delivered with icons that help consumers understand how their data is being used and provide choice options to consumers that want more control. For more information about our network advertisers, including information about how to opt out of technologies that they control, please follow the directions on the AdChoices icon within any interest or behavior based advertisement. Some of our Sites may also include the AdChoices icon on the home page. You can also visit websites operated by the Network Advertising Initiative and Digital Advertising Alliance to access opt-out tools available from those participating in the program. Participating network advertisers will be listed at those sites. Opting out means that you will still see ads, but they may not be tailored to your specific interests.
Please note: your opt-out choices are browser-specific and device-specific.
Social Media Platforms and Plugins
The Crayola Services generally require little or no collection of personal information. We may ask a child to provide a screen name and password or demographic information, such as gender, birthday, and state of residence, to register for access to certain features of the Crayola Services, such as stored coloring pages. We require users to choose usernames that do not include personally identifiable information, such as their real name, phone number, or address. From time to time, however, we may request that a child provide an email address in order to participate in particular activities.
Cookies are small text files that are stored on a user’s computer. Most web browsers accept cookies automatically, but can be configured not to do so or to notify the user when a cookie is sent. You can choose to remove cookies through your browser options. However, if you do so, some functionality may be limited. If you wish to disable cookies, please refer to your browser’s help section. Web beacons are 1x1 single-pixel graphics that may be embedded in web pages or emails. We may use web beacons to collect information about advertising and site traffic statistics.
We generally do not collect, use, or disclose personal information from children under the age of 13 without prior parental consent, except in certain limited cases, which may include the following:
We may collect a parent’s email address in order to provide the parent with notice that his or her child signed up for an account with a Crayola Service that does not otherwise collect, use, or disclose children’s personal information. We generally will not use or disclose the email address that we collect except to send the initial notices and subsequent updates about the child’s participation on the Crayola Services.
From time to time, we may have special online promotions such as sweepstakes and contests on the Crayola Services that are open for registration by children under the age of 13. In these situations, we may collect online contact information in order to communicate on a one-time basis with a child to inform him or her that he or she has won the sweepstakes or contest. At that point, we may ask the winning child for the online contact information of a parent or guardian so that we can make arrangements to award the prize. We will delete the child’s online contact information and will not use it to re-contact the child or disclose it. Alternatively, we may ask the child for a parent or guardian’s online contact information so that we can notify the parent or guardian about the child’s participation in a promotion or otherwise seek consent. Any information that is given to us in this circumstance is used only for the purpose of conducting the activity and will be deleted from our system after the promotion has ended or any other legally required period for keeping such information has passed.
We may collect a child’s name and contact information to the extent reasonably necessary to protect the security or integrity of the Crayola Services; to take precautions against liability; to respond to judicial process; or (to the extent permitted by law) to provide information to law enforcement agencies or for an investigation on a matter related to public safety.
We may use persistent identifiers, such as IP addresses and cookie IDs, to support the internal operations of the Crayola Services. We also may allow third parties to collect persistent identifiers to support the internal operations of the Crayola Services. For example, our third-party service providers may collect persistent identifiers to help us with traffic measurement, research, and analytics.
We may otherwise collect personal information from your child as permitted by law.
Use of Personal Information
In addition to the uses outlined in the Parental Consent section, we may use personal information that we collect through the Crayola Services for a variety of purposes, including to provide children with the services and information they request; customize and personalize a child’s use of the Crayola Services; maintain or administer the Crayola Services or perform business analyses; improve the quality of the Crayola Services or any related services; and as otherwise described to parents at the point of collection or pursuant to parental consent.
Sharing of Personal Information
We may transfer, disclose, or share personal information we collect through the Crayola Services with service providers who we engage specifically to administer or perform certain functions on our behalf, such as conducting sweepstakes and contests. These service providers have access to the personal information needed to perform their functions, but may not use or disclose it for other purposes. We may also disclose personal information to third parties when required by law or pertinent to judicial or government investigations or proceedings, when otherwise necessary to protect the Crayola Services or the safety of our users or any third party, or with a parent/guardian’s consent. If we sell all or part of our organization, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the event of bankruptcy, we may transfer your information to one or more third parties as part of that transaction.
The security and confidentiality of your child’s information is extremely important to us, and we take a number of steps to help safeguard any personal information that your child provides to us. However, no method of transmitting or storing electronic data is ever completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed, used or released in a manner that is inconsistent with this policy.
Parental Control of Personal Information
Upon providing proper identification, parents can review, correct, or have deleted their child’s personal information from our database, or refuse further collection or use of personal information from their child by writing to us at:
Your California Privacy Rights