EASTON, Pa. (June 26, 2025) – Crayola, a brand rooted in color and creativity, today is launching Creative Acts of Color, a year-long celebration to spark imagination and self-expression around the world. Kicking off the vibrant campaign is an Open Call to kids and adults everywhere to put their imagination into action—inspired by nine-year-old Caydence from Texas and her heartfelt artwork, Colors of Emotion. Her drawing, brought to life through Crayola’s iconic 64-count crayon box, invites the world to explore the power of creativity and color.
To take part, the public is encouraged to choose a color from Caydence’s creation and use her artwork as inspiration to express creativity through personal mediums of choice— a song, recipe, dance, poem, painting, sculpture, code, equation, or any other form of creative expression. By sharing their works on Crayola’s social channels and tagging @Crayola with #StayCreative, creators can join Crayola in demonstrating the boundless ways color can inspire our creativity and connect us all. Crayola plans to surprise the young artist with a colorful reveal later this summer. Many of the submitted creations will be featured in Crayola experiences and digital and social activations.
Through this global creative experiment, the brand is highlighting the infinite ways creativity can come to life. Caydence represents every child’s creative potential and demonstrates the incredible power color has to connect us with our emotions and memories, and to inspire creativity.
Supported by a new proprietary study* that underscores color as a powerful tool that sparks creativity, evokes emotion, and connects us across generations, the second year of Crayola’s Campaign for Creativity focuses on the influence color has on creative expression.
“Creative Acts of Color broadens our advocacy platform to celebrate color as a catalyst for creativity,” said Victoria Lozano, Chief Marketing Officer, Crayola. “It reflects Crayola’s ambition to inspire creative endeavors in all forms and celebrate creativity in everyone, extending beyond the arts to illustrate the endless creative behaviors that fuel lifelong growth.”
In year two of Campaign for Creativity, Crayola is initiating a series of color-inspired experiences, content, and resources designed to empower individuals to express their creativity in meaningful and impactful ways. Research continues to show that creativity supports the development of essential life skills, predicts career success, enhances educational outcomes, and promotes overall well-being and fulfillment.
“The act of creating—of putting your imagination into action through small creative moments every day—is essential to developing lifelong skills. Through Campaign for Creativity, we’re reframing perceptions about creativity and championing these moments as essential to how we express ourselves, solve problems, build relationships, and navigate the world around us,” Lozano said. “We hope the world joins us in showing Caydence—and each other—that creativity has no bounds and lives in all of us.”
More information about Crayola’s Campaign for Creativity, content and creativity resources can be found at Crayola.com.
*Crayola worked with the Ad Council Research Institute recently to better understand perceptions about color tied to creativity. The study found that color is a powerful tool that sparks creativity, evokes emotion, and connects us across generations. It also revealed that 87% of parents believe color said Victoria Lozano, Chief Marketing Officer, Crayola. impacts their creativity and that it inspires emotion, stimulates imagination, and enhances artistic expression, while 87% also believe that color inspires people to imagine new things.
