Skip to Main Content

About Crayola

Crayola LLC, based in Easton, PA, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into an expansive portfolio of products, content, and experiences that offer innovative ways to use colour and creativity.  A business of Hallmark Cards, Inc. since 1984, it is the third largest toy brand today. 

Learn More

What We Believe

Creativity is a life skill that helps children reach their full potential. Our mission is to spark the creative moments children will carry with them for the rest of their lives. Before children can learn to think for themselves they must first be free to express what they're thinking.  We believe in unleashing, nurturing, and celebrating the colourful originality in every child.

Company

Crayola Locations

 

Corporate Headquarters

1100 Church Lane
Easton, Pennsylvania 18044-0431
Phone: (610) 253-6271

Manufacturing Facilities

Easton, Pennsylvania
Bethlehem, Pennsylvania
Mexico City, Mexico

International Sales and Marketing Facilities

Australia
Asia
Canada
Italy
Mexico
United Kingdom

Company

Crayola Leadership

Pete Ruggiero

President & Chief Executive Officer

Steve Hoff

Executive Vice President & Chief Financial Officer

Ben Thomas

Chief Commercial Officer

Victoria Lozano

Chief Marketing Officer

Leena Vadaketh

Executive Vice President, Global Operations

Orville Trout

Executive Vice President, Human Resources, Corporate Affairs & Administration

Rick Stringer

Executive Vice President, Consumer Experience & Merchandising Strategy