#StayCreative

Creativity is a critical life skill that helps children reach their full potential. The mission of the Campaign for Creativity is to nurture childhood creativity and inspire more creative moments.

Celebrating color as a catalyst for creativity, Crayola kicks off year two of its advocacy initiative, Campaign for Creativity, focused on raising the importance of nurturing childhood creativity and creating more creative moments. This year’s campaign not only demonstrates the infinite ways creativity can come to life, but also highlights the incredible power color has to connect us with our emotions, memories, and each other.