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Crayola Culture

Crayola’s core values are rooted in its long‑standing mission to help parents and educators raise creatively‑alive kids.
Our Culture Points in chalk

Creativity at Crayola

Crayola emphasizes creativity as an essential life skill and designs products to spark imagination, encourage self expression, and support childhood development. This purpose-driven identity influences decisions across the business—from developing new art tools to curating experiences that reinforce the value of creativity.

Creating Culture Every Day

We work every day to create a culture of inclusion – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee can be their very best. We believe our workforce benefits from a broad spectrum of diverse ideas and perspectives and enables us to understand our consumers better.

Our cultural values guide how we treat each other, our communities, and how we conduct business:

  • Be mission driven. We create colorful moments for everyone. Our mission guides our decisions and our work.
  • High Speed Collaboration. Value all perspectives. Follow Equal Onus. Drive for Results. Take calculated risks.
  • Be transparent. Give honest and constructive feedback. Operate with integrity and ethics.
  • Perpetual Optimism. Embrace a growth mindset and a "test and learn" mindset.
  • Celebrate Problems & Accomplishments. Make issues and opportunities visible. Celebrate success.
  • Foster a giving spirit. Help Crayolians and the community

Crayola sees a world where the inherent creativity of children is fully nurtured into adulthood, filling the world with more curiosity, imagination, joy, connections and fulfilled lives. That’s why we strive to create products, content, and experiences that allow children to represent themselves and the world authentically through creativity and self-expression. We believe this commitment will have a positive impact on how children colorfully express themselves every day.