What is the significance of the 100 Billionth/Blue Ribbon crayon?

The 100 billionth Crayola Crayon, named "blue ribbon", was created on February 6, 1996 by Mr. Fred Rogers. To commemorate the making of the 100 billionth crayon, we produced a limited edition Crayola 96 Big Box. Each specially marked box included a commemorative blue ribbon crayon with a white label. Winning crayons were wrapped in foil labels. While the contest has expired and all prizes had to be claimed by June 10, 1996, blue ribbon crayons continue to be special keepsake or collectible crayons.