Crayola does not control the prices of our products at retail, nor do we provide a suggested price list. We sell our products through a network of distributors and retail stores, including onsite and online stores, and recommend they establish fair pricing. Retailers and independent third-party sellers offering products online through established retail sites can set their own prices and may significantly reduce or increase the cost of a product based on their selling strategy. For example, some will drop their prices on certain products during the back-to-school season to attract customers or compete with other retailers.