What is Color Wonder?

Crayola Creativity Week is a free program for schools and homes around the world. Designed to celebrate children’s creativity and the joy it brings to teaching and learning any subject, we’ve partnered with artists, actors, authors, musicians, and even an Olympic athlete, to bring educational content, giveaways, and virtual events to kids and teachers everywhere.

Troubleshooting & Tips for Your Crayola Color Wonder Magic Light Brush

• Protect your work surface before starting.
• Turn on the brush — the handle will light up and cycle through all colors.
• Once the cycle ends, press the bristles into the center of the paint pad for 1–2 seconds to allow it to pick up enough color to transfer to the Color Wonder Paper.
• The handle will temporarily light up the color of the selected paint.
• Brush the bristles against the paint pad several times to coat them with an invisible layer of paint.
• Apply the brush to Color Wonder Paper and watch the colors magically appear!

• Wipe the bristles with a dry paper towel between color changes to prevent mixing.
• When finished, snap the cover on to protect the color pads.
• Store the unit in a cool, dry place.

• To help preserve battery life, the Magic Light Brush will automatically turn off after 5 minutes of inactivity.
• To reactivate the brush: Push the power switch to "off", then back to "on". This resets the unit and turns it back on.

Crayola® Crayons are made using primarily paraffin wax and color pigment. While the basic ingredients remain consistent across all colors, variations may occur in special effects crayons.

Our crayons are crafted through a process that involves melting paraffin wax and blending it with color pigments. This mixture is then poured into molding machines where it solidifies in four to seven minutes. For a behind-the-scenes look at the Crayola crayon manufacturing process, watch the video "You've Got Crayola Crayons" on YouTube.

In 1993 we conducted a poll to find out the most popular colors in America. Blue was voted the most popular Crayola Crayon color. Rounding the top ten were red, violet, green, carnation pink, black, turquoise blue, blue green, periwinkle and magenta.

In 2000, we did another Crayola Color Census, and blue again reigns as number one! Six other shades of blue finished in the Top 10 including cerulean, midnight blue, aquamarine, periwinkle, denim and blizzard blue.  The other colors rounding out the list included purple heart, caribbean green and cerise.

Crayola® is the manufacturer of high-quality creative experience products and fine artist materials, marketed primarily under the Crayola and Silly Putty brand names. Our business is diversified in order to broaden our consumer base to encompass various age groups. Our business is divided into three major categories:

1. Products sold to retail stores through traditional distribution chains.
2. Products sold to schools, educational distributors, office supply retailers and specialty markets.
3. Products sold overseas through our international division.

Each of our three major divisions develops strategies for approaching a certain market based on the target user or purchaser, where the product is sold and the location of the product in the retail store.

We are sorry to disappoint you, however, we are unable to provide specific information regarding our marketing strategies and advertising practices due to its proprietary nature. Additional media and marketing information can be found by visiting the Crayola Press Center at Crayola.com.