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What is Creativity Week?

Crayola Creativity Week is a free program for schools and homes around the world. Designed to celebrate children’s creativity and the joy it brings to teaching and learning any subject, we’ve partnered with artists, actors, authors, musicians, and even an Olympic athlete, to bring educational content, giveaways, and virtual events to kids and teachers everywhere.

If you have additional questions, we would love to hear from you! Feel free to call or text us at 1-800-CRAYOLA weekdays between 9 AM and 4 PM Eastern Time. If you would prefer to send us an email, visit our contact us page.

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  • Crayola Creativity Week takes place the last week in January each year. 2026’s dates are Jan 26-Feb 1, 2026 and registration is now open. Register here!

  • Your participation in Crayola Creativity Week is free. There’s no charge or cost whatsoever. Together with our partners, Crayola Creativity Week is our way of supporting teachers and students everywhere as they explore, imagine, create, and grow!

  • Everyone that signs up to participate in Crayola Creativity Week is entered to win a box full of Crayola product and Creativity Week swag for their school. Winners are randomly selected and contacted via the email they used to sign up with.

  • Color Wonder is a patented mess-free creative system of inks and paints, developed by Crayola scientists.


    Is Color Wonder Safe?

    • Just like all Crayola products, Color Wonder is nontoxic. To learn more about the safety of all Crayola products, visit the Crayola Product Safety page.

    What makes Color Wonder different from Washable Markers and Paints?

    • Color Wonder inks and paints are clear, and colors appear only on special Color Wonder paper. Kids love to watch the colors magically appear, and parents love the fact that Color Wonder inks and paints will not appear on skin, walls, or carpet.

    What Color Wonder products are available?


    Can I reuse my Color Wonder Paper?

    • You cannot reuse the same piece of Color Wonder paper twice.

  • On the Friday of Creativity Week, we invite all participating schools to join us for a free live-streamed event celebrating your students’ creations, and the many things they’ll create in the future. Celebrity guests from the week—and some new ones too!—will make special appearances, alongside schools celebrating across the country. Watch for details on our Calendar page to participate in this colorful live event filled with music, dancing, and creative inspiration.

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