What is your marketing and distribution strategy?

Color Wonder is a patented mess-free creative system of inks and paints, developed by Crayola scientists.

Is Color Wonder Safe?

• Just like all Crayola products, Color Wonder is nontoxic.  

What makes Color Wonder different from Washable Markers and Paints?

• Color Wonder inks and paints are clear, and colors appear only on special Color Wonder paper. Kids love to watch the colors magically appear, and parents love the fact that Color Wonder inks and paints will not appear on skin, walls, or carpet.

What Color Wonder products are available?

• There are so many ways to create with Color Wonder! With Color Wonder markers, paints, and stampers the possibilities are endless. Learn more about the Crayola Color Wonder line.

Can I reuse my Color Wonder Paper?

• You cannot reuse the same piece of Color Wonder paper twice.

How does Crayola manage product distribution and reselling on online marketplaces?

Crayola® products are sold through a network of distributors and retail stores. Crayola does not authorize resellers in any online marketplace. This includes Amazon, eBay, Walmart, Alibaba, etc.

Is your business or organization interested in ordering directly from Crayola in the USA?

To establish an account with Crayola for distribution in the USA, a $5,000 opening order and a $40,000 annual commitment are required. Products are sold in full case quantities, and drop shipping is not available. For pricing catalogs and order information, please contact our direct sales department via email at [email protected].

Unable to meet our minimum requirements or seeking individual product purchases?

Retail Businesses: If you are a retail business and cannot meet our minimum requirements or are interested in purchasing individual products, please contact one of our authorized distributors for pricing:

Crayola Creativity Week is a free program for schools and homes around the world. Designed to celebrate children’s creativity and the joy it brings to teaching and learning any subject, we’ve partnered with artists, actors, authors, musicians, and even an Olympic athlete, to bring educational content, giveaways, and virtual events to kids and teachers everywhere.

The powdery deposit you may see on the surface of your Crayola product is called bloom. This occurs naturally and is perfectly safe.

Bloom appears on Crayola wax‑based products, such as crayons and colored pencils. It occurs when oil contained in the paraffin wax used in these products seeps to the surface and re‑crystallizes into a milky powder. You may also see this with sculptures made with Crayola Air‑Dry Clay as the product ages or is exposed to varying temperatures and humidity. Rest assured, this process is harmless, and the powdery substance and crystallization do not affect the quality or performance of the product. Remove by gently wiping away with a dry cloth.

What are skin tones?

Your skin tone is the genetic amount of melanin, naturally occurring dark brown or black pigments, in the outermost layer of your skin. Skin tones can change over time for various reasons.

What is your skin tone?

There are 3 traditional skin tones: Light, Medium, and Deep.

• Light or fair skin tone: Contains a small amount of melanin within the skin.
• Medium skin tone: Contains a fair amount of melanin within the skin, is a neutral color, and has a beige appearance. This skin tone is often referred to as an “olive” color.
• Deep skin tone: Contains a large amount of melanin within the skin.

What are undertones?

Undertones are the natural colors underneath the surface of your skin. Because undertones are under the surface of the skin, you can have the same skin tone as another person, but have a completely different undertone. Undertones are not based on skin tone. For instance, a light skin tone can have a warm undertone and a deep skin tone can have a cool undertone. Also, undertones remain the same, even when you tan. There are 3 traditional undertones: Rose, Almond, and Golden.

• Pink, blue, and/or red hues under the skin = Rose, pink, or cool undertone
• A mixture of warm and cool hues typically the same color as your skin tone = Almond, neutral, or olive undertone
• Peach, yellow, and/or gold hues under the skin = Golden or warm undertone

What is your undertone?

You can identify your undertone by using the color of your veins. In natural light, what color are the veins under your skin on the inside of your arm or wrist?

• Blue and/or purple veins = Rose or cool undertone
• Colorless, same color as your skin, and/or a combination of blue and green veins = Almond or neutral undertone
• Green and/or olive veins = Golden or warm undertone

Tips for selecting your Crayola® Colors of the World® skin tone crayon color:

• Check out the color panels on the side of the Colors of the World crayon box.
  • Match: Use crayon box color panels or create color swatches.
  • Select: Pick colors closest to your skin tone.
  • Color: Draw your #TrueSelfie with your unique colors!

Another way to find your skin tone crayon is to color a small area on a piece of paper with the crayon colors closest to your skin tone. Compare the areas with the inside of your arm or wrist and select the crayon color that best matches your skin tone.

Learn more about this colorful collection.