Crayola® is the manufacturer of high-quality creative experience products and fine artist materials, marketed primarily under the Crayola and Silly Putty brand names. Our business is diversified in order to broaden our consumer base to encompass various age groups. Our business is divided into three major categories:
- Products sold to retail stores through traditional distribution chains.
- Products sold to schools, educational distributors, office supply retailers and specialty markets.
- Products sold overseas through our international division.
Each of our three major divisions develops strategies for approaching a certain market based on the target user or purchaser, where the product is sold and the location of the product in the retail store.
We are sorry to disappoint you, however, we are unable to provide specific information regarding our marketing strategies and advertising practices due to its proprietary nature. Additional media and marketing information can be found by visiting the Crayola Press Center at Crayola.com.
If you have additional questions, we would love to hear from you! Feel free to call or text us at 1-800-CRAYOLA weekdays between 9 AM and 4 PM Eastern Time. If you would prefer to send us an email, visit our contact us page.
Related Questions
Explore answers to common questions, helpful stain removal tips, and creative ideas for making the most of our art supplies and free resources!
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Color Wonder is a patented mess-free creative system of inks and paints, developed by Crayola scientists.
Is Color Wonder Safe?
- Just like all Crayola products, Color Wonder is nontoxic.
What makes Color Wonder different from Washable Markers and Paints?
- Color Wonder inks and paints are clear, and colors appear only on special Color Wonder paper. Kids love to watch the colors magically appear, and parents love the fact that Color Wonder inks and paints will not appear on skin, walls, or carpet.
What Color Wonder products are available?
- There are so many ways to create with Color Wonder! With Color Wonder markers, paints, and stampers the possibilities are endless. Learn more about the Crayola Color Wonder line.
Can I reuse my Color Wonder Paper?
- You cannot reuse the same piece of Color Wonder paper twice.
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Crayola Creativity Week is a free program for schools and homes around the world. Designed to celebrate children’s creativity and the joy it brings to teaching and learning any subject, we’ve partnered with artists, actors, authors, musicians, and even an Olympic athlete, to bring educational content, giveaways, and virtual events to kids and teachers everywhere.
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How does Crayola manage product distribution and reselling on online marketplaces?
Crayola® products are sold through a network of distributors and retail stores. Crayola does not authorize resellers in any online marketplace. This includes Amazon, eBay, Walmart, Alibaba, etc.
Is your business or organization interested in ordering directly from Crayola in the USA?
To establish an account with Crayola for distribution in the USA, a $5,000 opening order and a $40,000 annual commitment are required. Products are sold in full case quantities, and drop shipping is not available. For pricing catalogs and order information, please contact our direct sales department via email at [email protected].
Unable to meet our minimum requirements or seeking individual product purchases?
Retail Businesses: If you are a retail business and cannot meet our minimum requirements or are interested in purchasing individual products, please contact one of our authorized distributors for pricing:
Blick Art MaterialsGalesburg, IL800-828-4548www.dickblick.comEducators ResourceMobile, AL800-868-1588www.educatorsresource.comEssendantDeerfield, IL800-888-8080www.essendant.comICM DistributorsTwinsburg, OH800-848-9692www.icmint.comNotions MarketingGrand Rapids, MI800-748-0250www.notionsmarketing.comReally Big Coloring BooksSt. Louis, MO800-244-2665 or 314-695-5757www.bigcoloringbook.comS. P. RichardsAtlanta, GA888-436-6881www.sprichards.comShepher (2M/Shepher)Hicksville, NY718-649-2525www.shepher.comSLS ArtsNew Orleans, LA*ships to US Territories800-666-7881 or 504-733-1104www.slsarts.comUnfi (SuperValu)Nationwide972-903-1679Consumers: If you are an individual consumer and are interested in bulk or wholesale pricing, please contact one of our authorized distributors for pricing:
Dick Blick ArtPhone: 800-828-4548Email: [email protected]https://www.dickblick.com/Really Big Coloring BooksPhone: 800-244-2665https://coloringbook.com/Email: [email protected]
Are you a consumer wanting to purchase Crayola products at retail? Crayola.com/where-to-buy can help you find your favorite Crayola products at local and online retailers. Our website is updated often with new products and participating retailers. Please check back again if a product or participating retailer isn't shown.
Educators & Schools: Looking for reliable sources to purchase Crayola products? Whether you're a teacher or school administrator, this list connects you with trusted educational distributors nationwide.
Canadian Consumers & Distributors: Please contact Crayola Canada for assistance.
International Consumers: To export products internationally, please contact the appropriate international office for assistance.
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The powdery deposit you may see on the surface of your Crayola product is called bloom. This occurs naturally and is perfectly safe.
Bloom appears on Crayola wax‑based products, such as crayons and colored pencils. It occurs when oil contained in the paraffin wax used in these products seeps to the surface and re‑crystallizes into a milky powder. You may also see this with sculptures made with Crayola Air‑Dry Clay as the product ages or is exposed to varying temperatures and humidity. Rest assured, this process is harmless, and the powdery substance and crystallization do not affect the quality or performance of the product. Remove by gently wiping away with a dry cloth.
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Crayola Adventures offers open-ended storytelling and creative gameplay suitable for ages 4+. In the app, you can:
- Become the author, illustrator, and hero of your own stories.
- Customize characters and explore unique worlds.
- Control narratives and use digital creative tools.
- Engage in learning through interactive play.
- Enjoy a platform designed for family fun and educational experiences.
Where can I download the Crayola Adventures App?
Crayola Adventures is exclusively available on Apple devices, along with a subscription to Apple Arcade. The app is not available on Android devices. Visit Apple's website for more information on Apple Arcade.
Who do I contact for assistance with the Crayola Adventures App?
For support or assistance with Crayola Adventures, please contact the app developer, Red Games. They are best equipped to help you resolve any issues and answer questions. Contact them by email at [email protected].