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About Crayola

Crayola LLC, based in Easton, PA, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into an expansive portfolio of products, content, and experiences that offer innovative ways to use color and creativity.  A business of Hallmark Cards, Inc. since 1984, it is the third largest toy brand today. 

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What We Believe

Creativity is a life skill that helps children reach their full potential. Our mission is to spark the creative moments children will carry with them for the rest of their lives. Before children can learn to think for themselves they must first be free to express what they’re thinking.  We believe in unleashing, nurturing, and celebrating the colorful originality in every child.

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Explore Endless Possibilities!

Discover Crayola on LinkedIn for creative inspiration, behind-the-scenes innovation, and updates on how Crayola empowers creativity worldwide. Connect with a vibrant community passionate about art, education, and fostering imagination for all ages. Connect with us!

Company

Crayola Locations

 

Corporate Headquarters

1100 Church Lane
Easton, Pennsylvania 18044-0431
Phone: (610) 253-6271

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Manufacturing Facilities

Easton, Pennsylvania
Bethlehem, Pennsylvania
Mexico City, Mexico

International Sales and Marketing Facilities

Australia
Asia
Canada
Italy
Mexico
United Kingdom

Company

Crayola Leadership

Pete Ruggiero

President & Chief Executive Officer

Steve Hoff

Executive Vice President & Chief Financial Officer

Ben Thomas

Chief Commercial Officer

Victoria Lozano

Chief Marketing Officer

Leena Vadaketh

Executive Vice President, Global Operations

Orville Trout

Executive Vice President, Human Resources, Corporate Affairs & Administration

Rick Stringer

Executive Vice President, Consumer Experience & Merchandising Strategy

Recent News or Blogs

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Recent News or Blogs Slider

Crayola 64 count box of crayons atop a child's crayon drawing sprawled on a carpeted floor

Crayola Launches Creative Acts of Color with Global Open Call

Celebrating the infinite ways creativity comes to life through color, Crayola kicks off year two of its advocacy initiative, Campaign for Creativity, with a global creative experiment—a public call to CREATE, inspired by a nine-year-old's artwork

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Limited edition Crayola products.

Crayola Brings Back Retired Crayon Color Collection for the First Time in Company's History

Crayola is bringing back a collection of eight nostalgic fan-favorite retired crayon colors. The crayon colors making their return for a limited time are Dandelion, retired in 2017, Blizzard Blue, Magic Mint and Mulberry, retired in 2003, and Orange ...

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Children using sidewalk chalk on ground.

What Are Children Saying About Creativity?

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Father and child being creative together.

Creativity Isn’t Child’s Play: Business Lessons From Crayola

Forbes article on creativity in childhood encouraging success in adulthood.

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Child and parents being creative.

Kids Say: Creativity Boosts My Confidence!

Crayola and Parents Magazine work together to spread the value of encouraging creativity in early childhood.

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An adult woman looking at the image she drew when she was 10.

Crayola Brings Life Enduring Value to Childhood Creativity

Barbara Avalon recounts her story about when she received a piece of artwork from her childhood from Crayola's vaults.

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